Understanding prior Asana plan names (Basic, Premium, Business, Enterprise) in past Forum posts

Thanks, I’ll consider looking at zapier - we already use it for various other programs - although most of the automations we use are within Asana itself.

It just really annoys me when software companies intentionally offer you added features and then limit you a few months later to enforce an upgrade. I think the fact that “Premium” is now “Starter” tells its own story about how they feel about us lowly non-Enterprise customers :joy:


Would have been nice to know a switch was coming and what those changes would be. Curretly, getting messages from my team that Templates are not accessible because apparently its just for paid plans BUT our status shows paid through May 2024. I get wanting to cater to the larger orgs but the smaller ones pay too and deserve similar treatment especially when making changes that affect an orgs budget in the middle of the year!

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@BFBoston, I couldn’t agree with you more on the lack of transparency on the minimum user requirements for paid plans. I mentioned on another thread (Upcoming Updates to Asana's Product Tiers - #4 by Sophiaa) about this and how it wastes people’s time as they are unaware of the actual costs required after their free trial, and I suggested other wording that would be more accurate:

For example it would be better to say, the “Starter” plan is $21.98 for a minimum of 2 users/per month billed annually, with additional users costing an extra $10.99 per user/per month billed annually.

Your suggestion of using the asterisk is even better though, as it’s more succinct.

The fact Asana doesn’t bother to implement some kind of clarification alongside the prices leads me to assume they either don’t care or are misleading people on purpose. Not sure what jurisdiction Asana operates under but I don’t think this is in line with the advertising code of conduct for businesses in my country. In the UK details to fully understand the actual price of a service must be clear on the page where you state the prices, and linked by a * or ^ etc if it’s explained elsewhere on the page like in the footer.

Oh and to answer your question, I’m a solo user who needs the features of the old Premium and portfolios (only available in the old Business plan). But there is no way I could justify paying for 2 users for a single Business feature.

For solo users who want paid features, Asana is hugely overpriced compared to competitors that offer true single-user paid plans. So I don’t currently use Asana, but watch with interest to see if they’ll ever shift on their single-user plan perspective, as I would pay for old Business (now called Advanced?) but only if I could pay for just one user. Or as I’ve seen suggested allow Starter users to choose one feature from Advanced (I’d rather have portfolios than Asana Intelligence).

Sorry to hear, Kathryn. This is in keeping with my previous post.

Whether someone is a single user or has an org with 125 users, the $10.99/mo per user on Asana’s pricing page is VERY misleading.

Asana HQ is in California. If anyone wants to learn more info about California pricing laws, you might want to start here,on www.ca.gov

@Sophiaa, thank you for seeing what I see (and I suspect many more see it too). My experience with Asana customer service is they have a canned response to customer complaints about their pricing structure—so it’s obvious that it’s a known issue to them.

FWIW, Asana HQ is in California.

If anyone wants to learn more info about California pricing laws, you might want to start here, on www.ca.gov


I’m not sure what’s going on with your team/account but Asana didn’t make any automatic changes. All they did was announce new plans and make them optionally available on a purely opt-in basis where customers don’t have to switch to them until 2025; and they didn’t convert anyone to a new plan - you would have had to choose to convert. It sounds like something else is going on with your account; you might want to contact Asana support for assistance.


Hi everyone!
Thanks so much for this post! It’s really helpful.

Do you have any recommendations on staying in the legacy plans until 2025 or switching to the new plan beforehand? (My org uses the legacy business right now, and we plan to move to Advance)

Even though there is a wonderful article from @Richard_Sather on what we gain and lose, it seems that the limitations are a problem, but also all the new releases and ways to use Asana now are tied to the new tiers. (i.e. I can’t see the limits in my admin console to learn how to use it and adjust our work accordingly, or new feature releases are connected to the new tiers, and not sure if they will be included in the legacy ones). Maybe these issues are also part of what we gain and lose during the transition process.

I’m on the fence between changing at the end of our current plan and renewing with the new tiers or just waiting until the automatic migration in 2025.

Thanks in advance for your time and advise!

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Thanks, @Mauricio_Avello, for the nice comment.

Let’s see if others weigh in regarding your question too, but my sense is that I would be very careful before making any plan change and losing the ability to stay on your current plan.

I’m not sure everything you wrote in your post is correct, and some things are not completely known, but I’d say for most it’s likely more favorable to stay in your current plan until you’re forced to change.



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Hi @Mauricio_Avello,

I basically agree with what @lpb said. The only thing you currently really gain in the new model are the new AI features Smart Answers and Smart Status. If you don’t have need of those (or you decide that the limitations you’d be under outweigh the advantage of those), then I don’t see any reason to switch to Advanced.

Note that there will likely be some additional new AI features released prior to the 2025 required migration and those will likely only be available to the new plans; but if you stay on Business now, you can always choose to migrate at any time if the value of those features makes it worth it for you.)


Thanks @lpb and @Phil_Seeman !
Appreciate your feedback.

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We will also have an issue when that limit of portfolios kicks in next year!

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Hi @Anne-Sophie_Drouin , you may want to vote on this:

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Oh I did @Richard_Sather!! :laughing: Thanks!


I am writing to share my recent experience with Asana’s customer service, which has highlighted ongoing issues with the platform’s transparency and its practice of increasing prices.

I initiated a conversation with Asana support to inquire about changes to my subscription plan. Despite being a long-standing customer on the “Business” plan, I discovered that this plan no longer exists according to Asana’s pricing page. When I contacted Asana, they confirmed that we were still on the Business plan but now had to consider moving to the new “Advanced” plan, which supposedly offers similar pricing.

The support representative, explained that the Advanced plan includes additional AI features like Smart Answers and Smart Status, not available in the Business plan. However, they also mentioned usage limits (1,500 actions per month) on the Advanced plan, which was not initially disclosed.

Furthermore, I was informed that Tableau Integration, Power BI Integration, and Salesforce Integration are no longer available in the Advanced plan.

What frustrated me the most was the lack of direct communication from Asana regarding these plan changes. I received no email or notification, and it was only upon my inquiry that these details were revealed. It feels like a deliberate lack of transparency.

Moreover, it’s challenging to track our current usage to understand the impact of these changes, as Asana does not seem to provide a clear dashboard or tool for this purpose in the current plans.

This experience has left me feeling that Asana is systematically trying to increase prices and reduce services without adequately informing their customers. It’s a concerning trend for any business relying on their platform.



Yes, a 20 Portfolio cap is unrealistic for existing Business tier customers. Massively negative impact to how the product is used. Portfolios are possibly the most valuable feature Asana offers.

This decision looks like a cash grab, for no other reason than to force Business tier users into Enterprise plans. It is not like allowing a customer to have 200 Portfolios costs Asana more than allowing only 20.

Bait and switch is not a business practice that customers appreciate. Hopefully someone is monitoring the feedback here because this decision will have consequences.

If a Portfolio cap must happen for some reason, other than as a pricing gouge, then at least set a sane limit like 500, as that allows each user to at least one Portfolio.

This is sad.

Update from a couple weeks ago or so: