Understanding prior Asana plan names (Basic, Premium, Business, Enterprise) in past Forum posts

Thanks, I’ll consider looking at zapier - we already use it for various other programs - although most of the automations we use are within Asana itself.

It just really annoys me when software companies intentionally offer you added features and then limit you a few months later to enforce an upgrade. I think the fact that “Premium” is now “Starter” tells its own story about how they feel about us lowly non-Enterprise customers :joy:


Would have been nice to know a switch was coming and what those changes would be. Curretly, getting messages from my team that Templates are not accessible because apparently its just for paid plans BUT our status shows paid through May 2024. I get wanting to cater to the larger orgs but the smaller ones pay too and deserve similar treatment especially when making changes that affect an orgs budget in the middle of the year!

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@BFBoston, I couldn’t agree with you more on the lack of transparency on the minimum user requirements for paid plans. I mentioned on another thread (Upcoming Updates to Asana's Product Tiers - #4 by Sophiaa) about this and how it wastes people’s time as they are unaware of the actual costs required after their free trial, and I suggested other wording that would be more accurate:

For example it would be better to say, the “Starter” plan is $21.98 for a minimum of 2 users/per month billed annually, with additional users costing an extra $10.99 per user/per month billed annually.

Your suggestion of using the asterisk is even better though, as it’s more succinct.

The fact Asana doesn’t bother to implement some kind of clarification alongside the prices leads me to assume they either don’t care or are misleading people on purpose. Not sure what jurisdiction Asana operates under but I don’t think this is in line with the advertising code of conduct for businesses in my country. In the UK details to fully understand the actual price of a service must be clear on the page where you state the prices, and linked by a * or ^ etc if it’s explained elsewhere on the page like in the footer.

Oh and to answer your question, I’m a solo user who needs the features of the old Premium and portfolios (only available in the old Business plan). But there is no way I could justify paying for 2 users for a single Business feature.

For solo users who want paid features, Asana is hugely overpriced compared to competitors that offer true single-user paid plans. So I don’t currently use Asana, but watch with interest to see if they’ll ever shift on their single-user plan perspective, as I would pay for old Business (now called Advanced?) but only if I could pay for just one user. Or as I’ve seen suggested allow Starter users to choose one feature from Advanced (I’d rather have portfolios than Asana Intelligence).

Sorry to hear, Kathryn. This is in keeping with my previous post.

Whether someone is a single user or has an org with 125 users, the $10.99/mo per user on Asana’s pricing page is VERY misleading.

Asana HQ is in California. If anyone wants to learn more info about California pricing laws, you might want to start here,on www.ca.gov

@Sophiaa, thank you for seeing what I see (and I suspect many more see it too). My experience with Asana customer service is they have a canned response to customer complaints about their pricing structure—so it’s obvious that it’s a known issue to them.

FWIW, Asana HQ is in California.

If anyone wants to learn more info about California pricing laws, you might want to start here, on www.ca.gov


I’m not sure what’s going on with your team/account but Asana didn’t make any automatic changes. All they did was announce new plans and make them optionally available on a purely opt-in basis where customers don’t have to switch to them until 2025; and they didn’t convert anyone to a new plan - you would have had to choose to convert. It sounds like something else is going on with your account; you might want to contact Asana support for assistance.