Upcoming Updates to Asana's Product Tiers

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Asana is evolving our product tiers for companies of any size

Why are we making this change?

Asana serves organizations globally, from small businesses to large enterprises. How we work is changing fast, and we’re excited to help organizations around the world work smarter. Asana has released new product tiers, empowering organizations with powerful AI offerings at every paid tier, and flexible Enterprise tiers tailored to the needs of large organizations. You can learn more at the Asana blog.

Asana is addressing current and future customer needs with:

  • Purpose-built product tiers for companies of any size
    • Personal product tier available for up to 10 users
    • Starter and Advanced product tiers available for up to 500 users
    • Enterprise and Enterprise+ product tiers available for an unlimited number of users
  • Asana Intelligence in every paid product tier
    • Smart fields - Organize projects to support cross-functional collaboration with auto-generated custom fields
    • Smart summaries - Get action items and highlights from conversations, tasks, and comments without another meeting
    • Smart editor - Write clearer, more compelling responses that strike the right tone
    • Smart status - Create comprehensive status updates faster
    • Smart answers - Get timely answers and insights about projects, identify blockers, and determine next steps
  • Flexible Enterprise product tiers built for the needs of large organizations
    • New Enterprise tier for companies that need to coordinate and automate complex work across departments, without limits
    • New Enterprise+ tier for companies that need precise controls for compliance requirements and premium level support

How will my experience with Asana be affected?:

Paid customers’ experience will remain unaffected and you can continue to renew on your existing tier until 2025 unless you choose to change plan tiers before then, in which case you will need to purchase a new plan. To give our customers sufficient time to work through a transition plan, customers will be moved to the new tiers at renewal starting in 2025, and we will provide at least 45 days notice before you have to move to the new tiers. Prior to the transition, customers on legacy tiers will be able to renew in their current tiers.

Once updates take effect in 2025, you will be automatically moved to a new plan. If your product usage requires you to purchase a higher plan, you will be moved into the higher plan, though Asana will provide you with advance notice as indicated above.

Customers who change their plan tier after November 8, 2023 will only be able to purchase the new tiers.

What do the new plans look like?

Asana has five plans to fit the needs of individuals, small teams, and large enterprise organizations. The plan that is best suited for your needs will depend on your goals.

  • The Personal plan is for individuals and small teams looking to manage their tasks. It includes project management essentials, the ability to integrate with 100+ of your favorite apps, and core security features.
  • The Starter plan is for growing teams that need to track projects and hit their deadlines. Work smarter with Asana Intelligence, keep work on track with timeline and gantt view, streamline work with workflow builder, and centrally manage users and security in the admin console.
  • The Advanced plan helps companies manage a portfolio of work and goals across departments. Operationalize goals and make better decisions faster with dashboards across projects and universal reporting.
  • The Enterprise plan is for companies that need to coordinate and automate complex work across departments. Create agile processes at scale with workflow bundles, gain insight into capacity planning with universal workload, and get advanced security and admin capabilities including SAML, service accounts, and guest invite controls.
  • The Enterprise+ plan is for companies that need to meet strict compliance requirements with flexible, precise controls. Implement audit suite (including audit log API, which supports SIEM, DLP, eDiscovery, and archiving), enterprise key management, HIPAA compliance, data residency, and more.

Learn more about our plans at Asana Pricing | Personal, Starter, Advanced, & Enterprise plans • Asana.

How do I know which tier I’m on?

Admins can see which tier they are on in the admin console in the Billing tab under “Plan details.” Members can view tier information by clicking their profile picture, going to “My organization,” and selecting “Billing” to view “Plan details.”

How do the old plans map to the new plans?

  • Basic $0 → Personal $0
  • Premium $10.99 per user/per month billed annually → Starter $10.99 per user/per month billed annually
  • Business $24.99 per user/per month billed annually → Advanced $24.99 per user/per month billed annually
  • Enterprise → Enterprise, Enterprise+ (contact Sales for pricing)

Starter and Advanced product tiers will have seat limits and usage limits on portfolios, automations, and AI. These limits are based on the functionality customers need at each stage of growth.

Robust AI functionality like smart status and smart answers will only be available in new tiers.

Learn more about our plans at Asana Pricing | Personal, Starter, Advanced, & Enterprise plans • Asana.

What are usage limits, and how will I know that I’ve reached one?

Starter and Advanced product tiers will have seat limits and usage limits on portfolios, automations, and AI. These limits are based on the functionality customers need at each stage of growth.

As your Subscription nears its limit, the billing owner will receive notifications in-product and via email. Billing owners and admins can also view usage limits through the billing tab in the admin console.

See our Usage Limits help article to learn more about what to do when you reach your Subscription limits.

When do usage limits reset?

Limits for rules reset monthly based on your plan’s renewal date. For example, if you purchased Asana on September 15, 2024, and your renewal date is September 15, 2025, your Subscription’s limits for rules reset on the 15th of each month.

Limits for portfolios do not reset.

See our Usage Limits help article to learn more about Subscription limits and what to do when you reach those limits.

How can I learn more?

Please note that we cannot answer account-specific questions here in the Forum. Information on Asana’s latest plans can be found at Asana Pricing | Personal, Starter, Advanced, & Enterprise plans • Asana. To discuss any account specific questions, please contact our Sales team at Contact our Sales Team • Asana or our support team at Asana Support - Help Center • Asana (see this Forum post for step by step instructions on how to reach support).

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Olá @Emily_Hanna .
Minha organização aqui no Brasil será impactada pela mudança, teremos uma redução para 20 Portfólios, o que faz repensar Asana.

Atualmente 175 licenças na organização a um custo de $24,99, porém subindo o plano praticamente dobra o valor, o que não é viável no Orçamento.

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Hi @Alexandre_Lima_Braun :wave:

You can add your voice and vote here:

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It’s not clear on the updated pricing page if the “Starter” plan and beyond require you to pay for more than one user to access the plan, as was the case with the old Premium and Business Plans?

If purchasing more than one user is required on any paid plan Asana should clarify (on the same page!) the minimum number of users that must be purchased for that level of plan, along with the minimum total cost. It’s misleading to give per-user prices without also mentioning there is a minimum number of users that must be purchased.

For example, if the “Starter” plan requires you to purchase a minimum of 2 users the pricing could be explained accurately and concisely by saying the following:
The “Starter” plan is $21.98 for a minimum of 2 users/per month billed annually, with additional users costing an extra $10.99 per user/per month billed annually.

If I’m wrong and you can now purchase just a single user on any of the paid plans, with no requirement to pay for multiple users, Asana should be shouting this from the rooftops to try and encourage individual paid plan users to return to the platform!

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@Sophiaa, I agree. It’s two or more seats minimum. See my earlier post for where Asana discloses this:

Thanks,

Larry

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I see, thanks for sharing that. I guess I’m not surprised they haven’t changed their approach to single-user paid plans. Although it would have been great, it’s clear Asana isn’t interested in this group.

I just don’t understand why Asana can’t be more honest about minimum user requirements on their pricing pages. I’ve seen quite a few people commenting on this forum they’ve completed their 30-day free trial and are up to the point of paying before the actual price of the plan is revealed to them (which will be at least double what they had anticipated considering you’re going from 1 to 2+ user costs!). It’s not fair for a company selling a productivity tool to waste people’s time this way.

I don’t think Asana will change how they display the plan costs, but having clear minimum user requirements per plan is the way to go, in my opinion, so at least people can decide what they can afford beforehand.

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Hi, I want to move from Premium to Starter, but I can’t. I can move to Advanced or stay on Premium. I do not understand why? Can you advise there is any possibility to migrate on my own?
What happen when I cancel Premium plan and then upgrade to Starter plan? So far I see that it’s the only option for the change to new tier.

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I would not do that! I recommend contacting Asana support as your issue is one where they’ll likely need to look into your account specifics. But you should definitely be able to move from Premium to Starter, so something is amiss.

To create a support ticket, go to Asana Support - Help Center • Asana (make sure you are logged in to Asana) > click the chat icon at the bottom right > type “speak to an agent” > click “Yes” > click “Something Else” > click “Create a support ticket.”

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Thank you for your comment. I will do.
But I expect the same question from my clients that are now on Premium. It would be great if Asana team advise when current customers can migrate on their own to new tiers.

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Hi @AnnaPapiernik , I’m just curious, what benefits are you seeing to move from Premium to Starter? Are your clients asking for this?

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It’s just to support clients that starts the journey with Asana now and they will be in Starter plan. I would like to be one step ahead to know the answers to all these questions that can come during this support.

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