🎥 Webinar: Build Creative Production Workflows That Actually Work — and Drive Results

English Forum Events Hosted by Asana
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Hey Asana Community! :waving_hand:

We’re excited to invite you to our upcoming Creative Production webinar, packed with fresh insights and real-world examples.

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Join experts from Asana for an insightful discussion on optimizing creative production workflows.

Learn about common pitfalls that derail creative projects, discover proven strategies for streamlined processes, and see how smart automations can transform your team’s creative delivery and impact.

:rocket: You’ll discover:

  • Why creative projects often get stalled and how to step up workflows that capture requests with clarity from day one
  • Strategies to shorten feedback loops and avoid approval bottlenecks
  • How teams from leading brands structure workflows to keep stakeholders aligned and work moving
  • A live demo of use case best practices and automations that help free up more time for creative work

And the coolest thing? We have a real-life use case up our sleeves, presented by our guest speakers @Bastien_Siebman and Prune Pillois from our Asana Partner iDO, as well as the option to ask questions specific to your workflow :raising_hands:


:spiral_calendar: Date: Tuesday, October 28, 2025 at 9:00 am PT / 12:00 pm ET / 4:00 pm GMT

:sparkles: Register here :sparkles:

Can’t make it? Sign up anyway and we’ll send you the recording!


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Hey everyone,

Thanks to those of you who were able to attend our event live! In case you missed it or want to relive the magic, you can now watch the recording below:

You can also request early access to the Asana Campaign Management Skill Badge, coming out soon.

Below are the answers to some of the questions during the webinar, along with a few we didn’t have a chance to address via Q&A. Let us know in the comments if you have any questions about the event or content.

  • On what tiers are AI Studio and/or AI Rules available on? AI Studio and/or AI rules are available on Starter, Advanced, Enterprise, and Enterprise+ tiers. You can find more information here: https://help.asana.com/s/article/ai-studio-pricing

  • For proofing, i saw the ability to add comments on the uploaded document, but what about for more detailed proofing, copy edits and comparing versions? For more detailed proofing and version tracking, you can:
    • Use proofing comments to pinpoint feedback directly on the asset (great for quick notes or minor copy edits).
    • Add a subtask for each review round if feedback requires multiple edits or sign-offs—this helps keep versions organized and threaded.
    • Upload revised versions of the file in the same task. Each upload automatically keeps the previous version visible in the task’s activity, so you can scroll back and compare updates side-by-side.
    • For heavy copyedits or tracked changes, we recommend attaching a marked-up version from Google Docs or Word, then summarizing key changes in a comment or subtask to close the loop within Asana.

  • What’s the best way to include background and explanations in a concise way for approvals without linking to an outside proposal? You can keep approvals concise by summarizing key context directly in the task description or a pinned comment. Use bullets or short sections (such as “Goal,” “Audience,” “Key Decisions” for example) instead of pasting full proposals. If you need to reference more detail, you can attach or embed short snippets (like screenshots or a one-page summary) so approvers don’t need to click out of Asana. This keeps everything self-contained and review-ready.

  • I find that approval checks can make a project feel stalled out (if a piece of collateral gets into v3, v4, v5, and the task status gets stuck on ‘request changes’), how do you budget time for that when setting the overall schedule; do you assign the approval task a long window? When approval cycles stall a project, extending the task window isn’t the most effective solution. A better strategy is to implement a streamlined approval process with clear responsibilities, set realistic timelines, and proactively manage feedback. In Asana, you can use a structured workflow to keep projects moving and avoid version creep. Learn more here: https://help.asana.com/s/article/giving-feedback-and-approvals?language=en_US

  • How can I handle budgeting and time tracking; when reconciling a project, how can I connect the time tracked to the budget the client received? To handle project budgets and time tracking, use custom fields for “estimated time” and “actual time” on tasks, and then use the project’s dashboard or portfolio to create charts that compare estimated time to actual time spent. This allows for reconciliation by showing the total budgeted time versus the total tracked time for the project, with any differences easily visible for review. Learn more here https://help.asana.com/s/article/time-tracking?language=en_US

  • Can I have Asana AI read an email to autofill an Asana form through the Outlook integration? At this time, we cannot natively have AI read an email to autofill an Asana form, but you can create an Asana rule that triggers a response based on information extracted from an email, or use the Asana Outlook integration to manually create tasks from emails. Learn more here: Outlook Email + Asana • Asana

  • How can I utilize dashboard reporting (ideally at portfolio level) to keep track of KPIs or for revealing bottlenecks? You can build a chart in the Portfolio dashboard to track blockers or tasks that are blocked by other tasks. You can also use Status updates to bubble those problems up to the Portfolio level. Learn more here: https://help.asana.com/s/article/smart-status?language=en_US

  • Can a PDF with proofing notes be exported, notes included? No, you cannot export a PDF with Asana’s proofing notes baked into the file itself. When you use proofing to add comments and markup, this feedback is saved within Asana and is not embedded into the PDF file itself. When you download the PDF, it will appear in its original, unannotated state. You can vote for this feature here: Proofing of Images Needs Printer Output Tweak

  • For videos, are there limits to the size for uploading? There is a limit of 100MB per file uploaded as an attachment to a task/comment.

  • For proofing, can colleagues who don’t have an Asana account see and respond to messages? Colleagues must have an Asana account in order to directly view and respond to proofing messages and annotations in Asana.

  • Is there a way to use Asana AI to automatically add the name of the review/request task or project to the review subtask or approval? Yes, in this case you can add a variable to the comment you’re adding to the task via rule. You can add a variable from within the rule builder when you build out the action, you can find additional information here: https://help.asana.com/s/article/variables-in-rules

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