As most people have written here, we also aim to not tell people “no” flat out. My team exists to support and enable the work of other teams with creatives, so it’s really important to us that everyone we’re working with feels excited about collaborating with us. We often try to see if a low priority request can be combined with something that we are prioritising. Say we got a request for an employer branding video, which may not be a priority, but we are exploring new ideas for our YouTube channel, then we would try to see if there’s a way to combine the two that makes sense for both.
In general, I don’t particularly like postponing a project for a few months, usually for us that means that we end up with a long backlog or hold queue, and I don’t want to have to keep going back to whoever requested a creative and postpone it over and over. Therefore, if we can’t combine a low priority item with something we’ve already committed to producing, I would reject the request in a kind way, knowing that if it is still relevant in a few months time, the team will get back to us.
Most often things will have changed though