I recently started my content creation journey. After looking into different ways to manage my content creation, content repurposing, and the various formats involved, I also found a way to make it more replicable and manageable within a tight schedule.
Since there are many steps, it didn’t make sense to create a separate project for each thing in Asana, so I found an approach that has made the most sense for my creative process.
Whenever I have a content idea, I quickly throw it into my inbox.
From there, I use Asana’s Task Templates to keep my content structure consistent and make sure nothing gets lost. So when I decide to create a video about Asana, I pull the right template, which already brings the entire workflow I need from start to finish, and at each stage of the work, a description of what needs to be done. That way, even as the team grows, everyone knows exactly what to do and when.
Here is my task template for reference. (I will be updating it over time)
For my routine and team size, the main task is the content itself, and everything else needed to bring that content to life is mapped as subtasks. Any discussion about that content stays within the same context, without having to switch between multiple projects or deal with scattered information across WhatsApp or email, just because part of the work is done by another team or even outside the company, by freelancers.
I think this workflow could be helpful for other creators using Asana for content management. I’d love to see other workflows you might be using out there and who knows, maybe they’ll even help me improve mine!