Hi Community,
As we wrap up this year’s Countdown to the New Year series, I wanted to introduce myself, share where I see Asana’s product headed, and talk about the role this Community plays in what we build next.
I joined Asana earlier this year as Chief Product Officer after spending much of my career at the intersection of large-scale platforms and major technology shifts while at companies including Okta, Salesforce and Microsoft. What drew me to Asana is that the company is at a similar inflection point, this time powered by AI and Asana’s Work Graph, which gives us a uniquely strong foundation to build on.
Asana gives your team clarity on who is doing what, by when, and why, and connects that day-to-day work to the outcomes that matter. Over the long term, I see a powerful opportunity to help your critical workflows feel effortless, not because AI is making decisions for you, but because it’s handling administrative overhead, surfacing what matters, and keeping everyone aligned while you focus on work that requires your expertise and judgment.
How Asana turns your feedback into product decisions
Since joining Asana, I’ve spent a lot of time listening to customers, partners, and this Community. That’s by design: we co-create our roadmap with you.
Here’s where your feedback shows up:
- Feedback collected from the Community funnels into our Voice of the Customer program and process, where we monitor requests and themes
- Customer advisory conversations and research give us regular time with leaders across industries to validate priorities and pressure-test directions.
- Surveys, in-product feedback, and support signals help us see what’s working, where teams are getting stuck, and which workflows are under-served.
Internally, our job is to turn that signal into clear product decisions. That means:
- Reviewing the product feedback engagement, including the votes and comments that are provided by the Community in the Forum
- Grouping related feedback into themes instead of chasing one-off asks
- Pairing what we hear from you with user research and data on how features are actually used
- Prioritizing the opportunities where we can deliver the most meaningful outcomes
As I’ve spoken with customers and read through feedback, one thing stands out: when we understand your use case, speak the language of your role, and deliver measurable impact, we win decisively. This is the bar I want us to hold ourselves to across the product.
From chaos to clarity: our product vision
If I had to distill our product direction into a simple idea, it’s to help teams move from chaos to clarity, with a lot less effort.
For many organizations, collaborative work management still relies on a heroic project manager who manually turns scattered docs, messages, and spreadsheets into a plan. That work is incredibly valuable, but it shouldn’t require as much toil as it does today.
Looking ahead, there are three interconnected areas you’ll see us focus on:
1. Strengthening the core: Asana as your system of action for work
We want it to be easier to go from an idea or request to a structured plan in Asana. That means:
- Spinning up projects and workflows faster, using patterns that already work for teams like yours
- Meeting people where they already work so updates flow to and from Asana with less “extra” admin
- Connecting strategic outcomes to real-time work execution, so teams understand not just what happened, but why it happened, what’s at risk, and what to do about it – insights and value that are critical to leaders
2. AI-powered workflows and agents, built on the Work Graph
The Work Graph gives us a rich map of who’s doing what, when, and why. That context is what AI needs to be truly useful at the team and company level.
Building on that, we’re investing in:
- AI Studio, our no-code way to weave AI directly into your workflows—enriching intake, helping with triage and prioritization, moving from trigger to outcome, and running checks for quality or risk.
- AI Teammates, collaborative agents that execute complex tasks alongside humans, with the context, checkpoints, and controls teams need to maintain high quality and velocity of work.
- Third-party agent orchestration via a single platform where specialized agents from different vendors can discover each other, share context safely, and coordinate across systems with the same security and permissions as the people they work with.
Across these investments, we’re making it possible for humans and AI to work effectively together. This is all key to powering the agentic enterprise, where teams, projects, and strategy all align – powered by intelligent automation and AI.
3. Going deeper into your business-critical workflows
Finally, we’re deepening our focus on how specific teams use Asana, from services and operations to software development and marketing. That doesn’t mean building one-off point solutions; it means packaging the best of the platform into experiences that feel natural for the way different functions already work, while still benefiting from a single, shared Work Graph.
When these three areas work together, they reinforce each other. More structured work captured in Asana gives AI better context; better context allows us to deliver more reliable outcomes; and those outcomes encourage teams across your organization to bring even more of their critical work onto the platform.
What we’ve heard from you this year
Across conversations with customers, partners, and this Community, a few themes have been consistent:
You want AI that produces reliable, real-world outcomes, not just impressive demos. For example, when Morningstar’s project management team used AI Teammates to analyze historical project data, the work that would have taken weeks was completed in hours. More importantly, it surfaced insights that informed critical business decisions. That’s the standard we’re building toward: AI that delivers measurable impact, not just speed.
You want tools that fit your workflows, rather than forcing you to re-architect everything around them. That’s why we announced 12 pre-built AI Teammates designed for specific functions—from marketing campaign management to IT ticketing, product development to cross-functional operations—so teams can start getting value immediately, without extensive setup or customization.
As we sharpen our strategy, we’re deliberately focusing on fewer, bolder bets—ones that have a clear line of sight to cycle-time reductions, efficiency gains, better coordination, or reduced risk for your teams.
A partnership for the year ahead
Looking ahead, I see a huge opportunity to help every team that uses Asana feel the “wow” moments I’ve heard customers describe when they move more of their critical work onto the platform. Additionally, we hope to do that in a way that keeps humans firmly in the driver’s seat, with AI as a powerful partner.
To get there, we need your continued partnership. The most helpful feedback we receive from this Community includes:
- Who you are and what kind of team you’re on
- The problem you’re trying to solve or the workflow you’re running
- How you’re doing that work today (including any workarounds)
- What “better” would look like in concrete terms
Keep the feedback coming! Whether in the Forum, through our Asana Ambassador channels, or via your account teams, your feedback directly shapes how we evaluate opportunities, design experiments, and prioritize what we ship.
Thank you for the time, energy, and candor you’ve invested in Asana this year. I’m excited about where we’re headed and grateful to be building this next chapter of the product together with you.
— Arnab
