We need an easy way to integrate clients in our asana workflows without having to force them to get an asana account. In fact we even work for and with people, that might have no permission to integrate external systems in their workflow (i could name some in pm, if this helps). Others simply are not willing to make the step away from emails and we are not in the position to put any pressure on them.
The perfect way to integrate everyone would be a new kind of “follower” or “guest”, who gets email notifications about new comments and can directly answer to those notifications, just as others that have an account - but without ever seeing asana itself. They don’t need and they should not to be allowed to do more than that, reading and answering comments via emails is perfectly fine.
The biggest profits for me and my micro-business: by far less emails, the whole communication is consolidated in a task forever, clients get an even better service …
The biggest profits for asana: well, you know them all. … I pick this one: no other comparable system can do this trick, asana would have a really big and important stand alone feature.