When you logged into Asana this morning, did you notice that some of the colors seemed a little…different? Perhaps calmer and more subdued? Don’t fret, your eyes aren’t deceiving you! We’ve gearing up to roll out changes to the product’s colors, in line with updates we’ve been making across our website and other materials over the last few months. And before we fully roll out the changes, we’re running a test with some users to collect feedback on any refinements we may wish to make.
To provide you with a simpler, more purposeful visual experience, we’re introducing a new color palette:
A big part of the change has come from you, our users, who’ve been forthright and transparent in what you expect from Asana’s colors. Thank you for sharing! Based on user feedback, as well as the product experience we aspire to deliver, we’ve made the changes for 4 reasons:
With a simpler, streamlined color palette coming to the Asana product, we are providing you with more consistency across every place you’ll interact with Asana, and are offering a clearer user experience, helping you stay focused and in the flow of work
Leaning into what’s known about the effects of color on mood, energy and focus, we selected warm and cool tones that harmoniously work together, creating a balanced, approachable, and calm experience, with minimal distractions coming from color.
We’re staying true to the lighthearted and playful spirit of the Asana brand, but adding a touch of sophistication and timelessness to reflect how we’ve evolved as a product.
Finally, we heard loud and clear that many of the colors were not meeting the color contrast ratio for visual impairments. Through this change, we’re making progress towards meeting this standard, and are committed to making future changes enabling the product to be more easily accessible by all users.
We’ll be rolling these changes out across the web, desktop and mobile experiences over the next few days. No action is required on your end.
To ensure a consistent user experience, we’re not providing an option to revert back to the previous colors.
If you have questions or feedback, we welcome your comments!