I’ve been following the discussion about the Timesheets and Budgets add-on being available only as a separate paid feature, and I’d like to offer a perspective that hasn’t been fully considered yet.
For teams outside the US, the pricing impact is quite different. When we convert the cost of the add-on to local currencies (like BRL, in my case), the effective cost can be 5 to 6 times higher in terms of real purchasing power. What might seem like a reasonable upsell for a US-based team becomes a real barrier for international users who are already committed customers of the platform.
This matters because Timesheets and Budgets isn’t quite an optional feature,. it looks like a core capability for managing projects accurately. Keeping it behind a paywall creates an unequal experience, where teams in certain regions of the world can work with full control, while others simply cannot afford to.
In the app ecosystem we live in, we’re already used to seeing strategies where part of a tool is locked behind additional payment layers, and users only realize this after they’re already deeply invested in the platform. I’m not claiming that’s the case here, but the question stands: Timesheets and Budgets should be a natural part of the product, so why was it separated? The answer significantly changes how the community will interpret this move.
Asana’s own culture page speaks to transparency, fairness, and creating an environment where everyone feels respected and valued. I believe those values should also extend to how the product is accessible globally, and not to a model where essential features are only unlocked by paying more.
I’d genuinely like to hear from the Asana team: are there any plans to incorporate this into a standard plan? Or at the very least, is regional pricing parity being considered?
I raise this because I believe in the platform. I just think this decision may have unintended consequences that weren’t fully visible from a US-centric perspective.
*(This post was originally written in Brazilian Portuguese and translated with the help of AI; please excuse any grammatical imperfections.)