We often think of AI as a tool for automation — streamlining repetitive tasks or accelerating data processing. But AI can do so much more, especially when it comes to improving customer relationships.
In our recent Asana blog article, you can explores how companies are using AI not just to work faster, but to work smarter — and more empathetically.
Here are some of the key takeaways:
AI can break down silos.
When customer data lives in separate systems, it’s hard for teams to stay aligned. AI helps connect the dots, enabling better cross-functional collaboration between marketing, sales, support, and product teams.
Insights turn into action faster.
Instead of just surfacing data, AI can help analyze it in context — so teams can act on customer feedback in real-time, prioritize what matters most, and respond with precision.
AI enhances — not replaces — the human touch.
AI is most powerful when it empowers humans to do their best work. That might mean freeing up time for deeper strategy, creating more personalized experiences, or making sure every customer interaction feels intentional and informed.
One quote I loved from the article:
“AI helps teams focus more on understanding and serving customers—and less on jumping between tools or deciphering spreadsheets.”
If your team is thinking about using AI to better connect with customers, this piece is worth a read:
3 AI workflows that transform customer research [2025] • Asana
