For me, the form builder is a logical and oft used starting point for thinking about what information I want to capture.
This often sparks the idea for a new custom field.
It’d be super handy not to have to go back and forth between the customise menu and the form builder to create new fields, and just be able to choose to make a new custom field or to turn an existing question into a linked custom field.
Extra context for Ambassadors:
https://forum.asana.com/t/create-new-custom-fields-from-the-form-builder/584744