Understanding prior Asana plan names (Basic, Premium, Business, Enterprise) in past Forum posts

Note, as of 14 Nov, you will loose Insights>Reporting immediately if you downgrade to a Starter tier from a legacy Business tier.

Same applies if you are on Legacy Premium plan and upgrade to Advanced, but then change your mind and downgrade to a Starter tier (actually happened to a client of mine, earlier today!)

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Thanks for initiating this thread. The Advanced plan allows for up to 500 users (which is a lot) but only a max of 20 portfolios; whereas the equivalent legacy business plan allowed for unlimited portfolios. What is that about?!

This is going to be a major problem for us as a non-profit on the Business plan that makes heavy use of portfolios. When Asana automatically moves us to the Advanced plan March 2025 it will blow up our infrastructure and be very problematic. From my perspective, the user-to-portfolio ratio is not proportional or realistic AND, imo, totally unfair to legacy business plan customers.

Does anyone else foresee this being a major issue for their companies?


I see that Asana continues its illegal practice of stating their monthly per-user fee for each tier (Premium or Business…now Starter or Advanced)—but with no indication that Asana requires a minimum of 2 users to use a paid version of Asana.

For us solo practitioners, this means we are paying twice the amount of monthly fees promoted.

I’ve attempted to plead with Asana reps to either charge me 1x user -or- update their pricing page to reflect their actual policy of 2x minimum on their main pricing boards. That continues not to happen on Asana’s pricing page.

Any other paid solo users here know what I mean?



I noticed that now on Asana Pricing | Personal, Starter, Advanced, & Enterprise plans • Asana the fist FAQ question clearly states the following, which at least is better than it had been, though still not as prominent as it could be:

  • We do not offer Asana subscriptions for 1-user plans. We do offer tiered plans for smaller teams, from 2-user to 5-user plans.

Thanks, @lpb. I saw that. That language is new and is part of the overall update to Asana’s pricing page made a short while ago.

As of 2023-10-31 (less than a month ago), that FAQ didn’t mention anything. See attached screengrab from the Internet Archive’s Wayback Machine.

Asana should make it obvious with an asterisk* in the pricing panels (not FAQs), with a footer that succinctly states…

    *minimum 2-users for all paid plans

It’s such a simple fix and the right thing to do.

I know us solo practitioners are in the minority with Asana’s paid customers—but for years, Aasana had been deliberately keeping the 2+ paid users requirement opaque. I only found out when I got billed $264 vs. $132…and then had major tussles with Asana customer service, to no avail; an Asana rep told me other solo users had complained about the same thing, yet they’ve never updated their pricing page.

Currently, Asana is being sneaky (i.e., not being overt) by burying the true initial cost for paid accounts in the 4th sentence of an FAQ.

That’s a bad-faith business practice for us little guys.

Hi all, I’ve put together the below post which may be of interest:

None of the paid plans are available strictly per user - they go from 2 to 5, 10, 15, 20, 25, 30 then 40, 50 … (found out when the growing nonprofit I was working at hit 26 and then 31 staff - since they’re all paid annually it’s a big hit to the software and services budget).

Also Personal (formerly free) is now limited to 10 team members (was 15).

I just checked on the upgrade and the default was set to 5 seats (but I could chanage it to 2 or 3).

I’m completely unclear about the new Rules Limit. It says 250 actions per month on the Starter plan. Is this across the whole plan or per user? Obviously it is a huge difference between having 2 people or 500 people on the plan.

If it’s across the whole plan then it renders tasks pretty much useless on the Starter plan.

Hi @Oliver_Brindley1 , welcome to the forum :wave:

The limit is applicable across the entire Asana instance, i.e Organization or Workspace.

Thanks Richard. I’m really disappointed with this from Asana. It’s crazy that the number isn’t dependent on users.

We’ve got 60 users so 250 automations a month across all the projects we have makes the feature pretty much useless. I’m not a fan of this new pricing structure at all and there isn’t really a viable way to upgrade a number of users into different tiers (other than Divisions, which basically is a separate account).

I can see us migrating a lot of users and processes across to MS Project/Teams before the changes are fully implemented.


Alternatively, I can see 3rd party integrations such as zapier.com , make.com or flowsana.net becoming a possibly less expensive solution than upgrading an Asana tier for the whole org. :man_shrugging:

Or find a good coder while the API is still free :sweat_smile:


Thanks, I’ll consider looking at zapier - we already use it for various other programs - although most of the automations we use are within Asana itself.

It just really annoys me when software companies intentionally offer you added features and then limit you a few months later to enforce an upgrade. I think the fact that “Premium” is now “Starter” tells its own story about how they feel about us lowly non-Enterprise customers :joy:


Would have been nice to know a switch was coming and what those changes would be. Curretly, getting messages from my team that Templates are not accessible because apparently its just for paid plans BUT our status shows paid through May 2024. I get wanting to cater to the larger orgs but the smaller ones pay too and deserve similar treatment especially when making changes that affect an orgs budget in the middle of the year!

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@BFBoston, I couldn’t agree with you more on the lack of transparency on the minimum user requirements for paid plans. I mentioned on another thread (Upcoming Updates to Asana's Product Tiers - #4 by Sophiaa) about this and how it wastes people’s time as they are unaware of the actual costs required after their free trial, and I suggested other wording that would be more accurate:

For example it would be better to say, the “Starter” plan is $21.98 for a minimum of 2 users/per month billed annually, with additional users costing an extra $10.99 per user/per month billed annually.

Your suggestion of using the asterisk is even better though, as it’s more succinct.

The fact Asana doesn’t bother to implement some kind of clarification alongside the prices leads me to assume they either don’t care or are misleading people on purpose. Not sure what jurisdiction Asana operates under but I don’t think this is in line with the advertising code of conduct for businesses in my country. In the UK details to fully understand the actual price of a service must be clear on the page where you state the prices, and linked by a * or ^ etc if it’s explained elsewhere on the page like in the footer.

Oh and to answer your question, I’m a solo user who needs the features of the old Premium and portfolios (only available in the old Business plan). But there is no way I could justify paying for 2 users for a single Business feature.

For solo users who want paid features, Asana is hugely overpriced compared to competitors that offer true single-user paid plans. So I don’t currently use Asana, but watch with interest to see if they’ll ever shift on their single-user plan perspective, as I would pay for old Business (now called Advanced?) but only if I could pay for just one user. Or as I’ve seen suggested allow Starter users to choose one feature from Advanced (I’d rather have portfolios than Asana Intelligence).

Sorry to hear, Kathryn. This is in keeping with my previous post.

Whether someone is a single user or has an org with 125 users, the $10.99/mo per user on Asana’s pricing page is VERY misleading.

Asana HQ is in California. If anyone wants to learn more info about California pricing laws, you might want to start here,on www.ca.gov

@Sophiaa, thank you for seeing what I see (and I suspect many more see it too). My experience with Asana customer service is they have a canned response to customer complaints about their pricing structure—so it’s obvious that it’s a known issue to them.

FWIW, Asana HQ is in California.

If anyone wants to learn more info about California pricing laws, you might want to start here, on www.ca.gov


I’m not sure what’s going on with your team/account but Asana didn’t make any automatic changes. All they did was announce new plans and make them optionally available on a purely opt-in basis where customers don’t have to switch to them until 2025; and they didn’t convert anyone to a new plan - you would have had to choose to convert. It sounds like something else is going on with your account; you might want to contact Asana support for assistance.


Hi everyone!
Thanks so much for this post! It’s really helpful.

Do you have any recommendations on staying in the legacy plans until 2025 or switching to the new plan beforehand? (My org uses the legacy business right now, and we plan to move to Advance)

Even though there is a wonderful article from @Richard_Sather on what we gain and lose, it seems that the limitations are a problem, but also all the new releases and ways to use Asana now are tied to the new tiers. (i.e. I can’t see the limits in my admin console to learn how to use it and adjust our work accordingly, or new feature releases are connected to the new tiers, and not sure if they will be included in the legacy ones). Maybe these issues are also part of what we gain and lose during the transition process.

I’m on the fence between changing at the end of our current plan and renewing with the new tiers or just waiting until the automatic migration in 2025.

Thanks in advance for your time and advise!

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Thanks, @Mauricio_Avello, for the nice comment.

Let’s see if others weigh in regarding your question too, but my sense is that I would be very careful before making any plan change and losing the ability to stay on your current plan.

I’m not sure everything you wrote in your post is correct, and some things are not completely known, but I’d say for most it’s likely more favorable to stay in your current plan until you’re forced to change.



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Hi @Mauricio_Avello,

I basically agree with what @lpb said. The only thing you currently really gain in the new model are the new AI features Smart Answers and Smart Status. If you don’t have need of those (or you decide that the limitations you’d be under outweigh the advantage of those), then I don’t see any reason to switch to Advanced.

Note that there will likely be some additional new AI features released prior to the 2025 required migration and those will likely only be available to the new plans; but if you stay on Business now, you can always choose to migrate at any time if the value of those features makes it worth it for you.)