The one argument we hear the most when it comes to adopting Asana is “it’s just another tool.”
That’s a valid point. It is indeed another tool, in addition to the ones you already have. But that usually gives me two thoughts.
First: do you really think you can beat the competition and achieve greatness by only using a few tools? I don’t think so. The world has changed. We have more to do, more moving pieces, more people involved. You need the best tool possible to get the job done.
Second: having another tool doesn’t mean it won’t replace some of the tools you already use, or connect with them. With things like Zapier, you can link systems together. Asana can easily replace a lot of what you’re doing elsewhere. It’s not always about adding — sometimes it’s about replacing and consolidating.
And if you apply the “just another tool” mindset, does that mean your current stack will never change? Will you stick with everything you have forever? I doubt it. You have to evolve. You shouldn’t change tools every day, but you should see what’s out there.
Based on working with hundreds of companies, I can tell you: the ones adopting tools like Asana gain a serious competitive edge. They move faster, have more clarity, and avoid overwhelm. You can go twice as fast as the competition just by having the right tool.
So instead of focusing on the “another tool” problem, look at the way you work. Are you proud of it? Is it efficient? If yes, keep doing what you’re doing. But if your process is clunky, time-wasting, and inefficient, then maybe it’s time to talk.
Bastien, Asana Expert
iDO (Asana Partner: Services & Licenses)