Here are my top 5 best practice tips for making sure Asana adoption within your company lasts:
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Create an adoption alliance - crucial to any longevity is having champions in your team who will help others with queries or do internal training - give them the responisbility to help keep Asana top of mind. As a part of this they may want to hold office hours for colleagues to ask questions, have Asana days/lunches, or just generally help make the software a part of the culture of the company. I’d recommend they are also ambassadors on the forum! Alongside this they can gather feedback from employees regularly, monitor active licences and when they have logged in you could even hold competitions around engagement! Communication, Communication, Communication are three very important words!
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Training & Documentation - Asana should be a part of the onboarding as it is a part of your processes. New employees should be introduced early on (even have their onboarding process build on Asana)and there should be documentation on how to use Asana in your specific brands way such as guides, posters or recordings! There should be regular internal training days focussing on Asana to make sure everyone is comfortable as not everyone learns at the same pace or will perhaps interact with it as often as others.
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Regular updates - as you update your internal processes or they evolve, make sure to include Asana - do not be afraid to restart or rebuild if your workflows are evolving or even if Asana creates a new feature that could help streamline your workflow.
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Incorperate Asana EVERYWHERE- find other areas where you can use Asana in the business or even set company goals around Asana engagement (and even track them in Asana too)
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Prove that it works - overtime showcase how Asana has improved communication, visibility and organisation. Perhaps it has helped with peoples workload? Perhaps it has made meeting action points more visibile?
Asana itself should help alongside thesr as it is naturally user friendly, process focussed and fun to use. But sometimes you just need that little extra bit of internal help to keep Asana top of mind.
Hope this helped