Drafting your campaign brief

You’ve heard in the Plan and manage a marketing campaign course how important the campaign brief is to the success of a campaign.

Given its importance, how do you balance the time you need to develop the brief with all the other work that goes into managing a campaign? Share tips with your peers on how you make sure to invest the “right amount of time” on developing your campaign brief.

I do not currently create campaign briefs. However, I would imagine that spending a little time up front on the brief will save you time during the campaign in back and forth clarification of what is needed.

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Thanks @Paula_Holsberry. Agreed - it is time well spent upfront. If you’re looking for tips on getting started with campaign briefs be sure to take a look at this article.