I manage content marketing efforts for a portfolio of nonprofit and content sites. We don’t sell products or services, but have events we’d like to turn people out to.
As I read through various tutorials and use cases, I often see people discuss campaigns they run, and asana is a great fit for these.
Where I get stuck on a lot is, when should I create a new multi-channel campaign with a start and end date, and when do I just keep my editorial calendars (blog, social, email, etc) filled?
I’m wondering what kind of campaigns people run for sites or brands that may not necessarily run any sales or promotions. Do any of you use Asana to simply keep a few ongoing projects like editorial calendars running? As a content marketer, are you working on on piece of content and then the next, or do you plan campaigns to create content in bulk around themes with specific goals?