How do we keep up the pace of our publications at iDO 
For the past 3 years, we’ve been posting content on LinkedIn at least three times a week, in French and English. On YouTube, we upload videos regularly. How do we keep up the pace?
For each piece of content, you have to:
Find an idea or recycle an idea 
Write the post 
Put the content online 
All this following a strategy: how many posts, what day, with the TOFU/MOFU/BOFU method 
Organization and anticipation: the keys to success 
At iDO, here’s how we do it:
Writing: A consultant, often Julien, Arthur or myself, will write the post in one language.
Translation: Julie translates the post into the other languages (French, English, Italian).
Organization: Mathilde organizes the posts for each LinkedIn account.
Planning: Julie schedules posts to our LinkedIn accounts.
And then, tada! One day, the post comes out 
Fun fact: The system is ultra-efficient and allows us to use ideas from the whole team. On the other hand, sometimes a customer tells us about a post that came out that very morning, and we don’t even know about it yet! 
@Asana: our indispensable tool 
Without Asana, none of this would work :
Collaboration: We collaborate on writing.
Tracking: We follow the preparation steps.
Planning: We schedule publications.
Asana also provides us with one-click reports, telling us what kind of content was posted the previous month and what’s planned for the coming month, to validate that we’re on track with our strategy 
And you, how do you manage your content creation?