sociana: Publish on LinkedIn from Asana

[Germain_Chittaro]

Sociana is now available!

What is Sociana?

Sociana is a specially designed application integrated with Asana, enabling planning and publishing of LinkedIn content directly from your Asana workspace. With sociana, teams can create, approve and publish LinkedIn posts without ever leaving Asana, streamlining workflows and eliminating the need to copy and paste between platforms.

You can install sociana and start your free 7-day trial at Sociana + Asana • Asana

How to install sociana?

Here’s a video to guide you through the installation of sociana : tutorial

Summary:

1. Install sociana, create a sociana account, authorize sociana to retrieve your Asana projects
   

2. Connect to your LinkedIn account on sociana and Create a source:
   a source allows you to set a default publishing time, select the project from which you want to access your LinkedIn account (and the LinkedIn company pages you administer), and also the sections. The section in which sociana should retrieve your posts ready to be posted, and another section in which posted tasks will be automatically shifted and completed.
   

3. Then, when you return to Asana, you can configure your tasks to be published whenever you like (if you don’t specify a time, the default date from your source will be taken into account).
   

Now it’s your turn!

Let me guide you

We’ve created this help center to guide you precisely and answer all your questions.

Here’s what you can publish on LinkedIn from Asana:

Text formats supported: Underline, Bold, Italic

Media supported: (100MB limit per Asana)

• Images (between 1 and 20)
• Videos (.mp4)
• Documents (.pdf = carousel)

Mentions: You can mention company pages.
LinkedIn’s API doesn’t support mentions of personal profiles properly at the moment.

Hashtags and external links are taken into account.

If you have any further questions, please contact us.

My secrets for using it effectively

1. “Reference” section:

• I put in the company mentions I use often
• I put in my content strategy (how many posts of each type per week, etc)

2. “Ideas” section:

• Whenever I have dictation, whether walking via voice dictation or at the office, I write it all down in this column.

3. “To post” section:

• The posts in this column are to be scheduled, and I also need to configure which network I want to publish them on.
• These posts are then handled by sociana

4. Finally, I’ve created a “Published posts” section:

• Published posts are automatically shifted to this column once they are published on LinkedIn.

Finally, the best for last.
I prepare all the content for my associate in a section dedicated to him.
All he has to do is set up each task on his LinkedIn profile and he’s done.

A company with one person managing content can use it like this:

• Create content by person
• Assignment of tasks to each person and planning
• Each collaborator validates his post and is autonomous to publish it
• The content manager knows when the post has been published / he has the link to the post in the task comment

My own testimonial:
I’ve been using it for over a month.
The combination of Asana + sociana is the winning combo. I gain in creativity and efficiency.
I no longer have gaps in my editorial calendar.

Take a look at my own LinkedIn profile to see the result.

How to get sociana?

Install sociana from your Asana project (customise > apps)

You can also find out more about sociana in the online help center, which contains detailed information on how it works.

For more resources, please visit our website.

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I hope you’ll give sociana a try and see how it can get you addicted to creating LinkedIn content from Asana.

The next networks to be connected to Asana will be: Instagram, Facebook, Threads, etc.

Let us know in the comments what you think

Thanks for your support
Kévin and Germain - Founders of sociana

[Bastien_Siebman]

Looking forward to see if other people find it useful. At iDO we’ll definitely try to see if this can fit into our processes.

[Germain_Chittaro]

Many people are already using it, so we’re going to look at how to integrate it into larger teams thanks to Asana partners now.
Can’t wait to see it at iDO!

[Alli_Rae_Murphy1]

Super interesting! Is this limited to just LinkedIn at the moment or across any other social platforms? We’re a social media marketing agency who is DEEP into Asana (we love) and have been using it for planning and Zapier to get it to our scheduling software. Would love to know more.

[Germain_Chittaro]

Hi Alli,
Excellent point!
For the moment, sociana only allows you to publish on LinkedIn.
Why: because we wanted to promote the employee advocacy side first and thus allow companies to prepare all the content and then leave it up to the employees to publish themselves.

As for the other social networks, we’ll be adding Instagram next (in March), followed by Threads, Facebook, etc.

Do you post on all social networks?
And do you manage media from Asana or from the other tool?

Don’t hesitate to install and test sociana.

Go to an Asana project, customize > add an application > sociana.
You’ll be redirected to sociana to create an account.
Then follow this tutorial.

Don’t hesitate to ask me more questions.

Germain - sociana founder

[Alli_Rae_Murphy1]

Hi Germain,

Cool! I’ll definitely check that out.

And yes, we post to all social platforms. We are a social media marketing agency so we handle social across all platforms for our clients. We currently use Asana as a “planning” tool, mapping out the concepts, and then send it to Loomly (via Zapier) for our creative team to create/curate the creative components and write the copy. All the task management occurs in Asana. All media is created in other platforms dependent on the style (Canva, CapCut, etc) and then put into Loomly directly. We’ve found that by attaching creative files to Asana tasks, it can diminish the quality.

[Germain_Chittaro]

Great, thanks for your feedback.
I invite you to test sociana for free, and see how it works for LinkedIn.

Do you have customers who publish only on LinkedIn, or is it necessarily on several platforms?

Don’t hesitate to let me know if you’d like a personalized demo.

[Germain_Chittaro]

We’re updating this thread to include the recent announcement of a new feature in sociana.

What’s New

You can now define a target audience for your post from within Asana (this only works for LinkedIn company pages with more than 300 subscribers).
From within sociana, activate the advanced settings.

Select one or more languages.

Then, from your Asana task, choose which target you want to reach.

Simple, isn’t it?