Hi, I am building our Asana instance from the ground up for a complex marketing department and am looking for advice from anyone who has a similar marketing structure.
Our marketing department is comprised of 4 distinct teams with subteams/functional areas within them:
- Performance Marketing & Operations: comprised of a performance marketers, digital marketing specialists, and marketing operations team members
- Marketing Strategy: channel marketing managers, product marketing managers, designers
- Event Marketing
- High School Marketing (this is a distinct marketing group for a specific market that works will the teams above)
- International Marketing (this is a distinct marketing group for a specific market that also works with the teams above)
Next, we also have a complex system of verticals. We are an educational publisher with verticals organized by subject area or product. For example, we publish in psychology and economics (2 of about 15 different verticals). Any designer, Event Marketing team member, digital marketing specialist, marketing operations team member, and performance marketer may support these verticals (they are assigned on a project or campaign-by-campaign basis). However, only a specific channel marketing manager is assigned to each vertical (ie. psychology has a dedicated channel marketing strategist; economics has a different, dedicated channel marketing strategist).
With this in mind, when setting up my teams would I create 5 teams for the main groups in marketing above or 9 teams based on the more granular functional areas I listed?
Would each vertical be its own portofolio with a project for each campaign for that vertical within the portfolio? This would make the portfolios evergreen; they’d remain the same and we’d add new campaigns and complete campaigns over time. Or should my portfolios be arranged differently perhaps by season?