Hi all,
Thanks for the impassioned feedback here. We apologize for not jumping into the conversation sooner, but wanted to be sure to share information on this thread that was useful.
To start off, here’s some background on how we approach our product development and pricing model. Asana’s mission is to help humanity thrive by enabling all teams to work together effortlessly, and we believe that Asana is most valuable when teams use it to collaborate on work together. Asana is a freemium product and we have always allowed small teams and personal users to use Asana for free. As we build our paid products, we’ve worked on developing features that support more complex, team-based workflows. Because our focus is primarily on teams, our pricing and packaging* has reflected that, and we’ve heard from many customers that they prefer the groups of 5 and 10 seat billing structure because it allows their team to grow while still having predictable billing.
At the same time, we also recognize that there are Asana users, including many on this thread, that would like to use Asana Premium for a single user rather than in a group of seats. This is feedback we’ve gotten before, and something that we continue to discuss in our Voice of the Customer process and with our business and product planning teams. Because we have so many different types of teams working in Asana, the interests of those users diverge, and it’s a challenge for us to create a solution that works equally well for everyone.
A lot of the questions that have come up on this thread have asked for a final answer from Asana. Will we build single user pricing, or is that never going to happen? In the spirit of full transparency, we don’t have a permanent plan that we can point to and assure you that yes, we will build single user pricing, but it’s also not something that we’ve decided that we’ll never do. We spend a lot of time going through feedback we get from our sales and customer success teams, our NPS reports, and via our social media and community channels, and we do recognize that this is an issue for some customers that we’d like to improve.
I recognize that this response might not feel like a fully satisfying answer, but I do hope the transparency in where we’re at, and how we think about pricing helps. If there are follow up questions, we’re happy to chat with customers one-on-one through support or sales channels to talk through potential solutions.
Thanks!
Kaitie
*For reference on our current offerings, we have various account structures with associated pricing and packaging (resources on each linked). You can upgrade any Team, Organization, or Workspace to Premium or Enterprise plans. For those looking to collaborate with clients in separate teams within an organization, we have introduced a premium divisional plan to allow you to select multiple teams to add under a single premium account. You can see full details on our premium pricing and packaging here.