You know that social media trend that went around last year? The one that goes “I won’t tell you I’m ___… but there will be signs”?
Well, looking back at my last year and specifically my journey with Collaborative Work Management (CWM) Certification, I realized I fit this trend a little too well.
I might not explicitly walk around the office shouting that I’m certified…but there are definitely signs.
Sign #1: The “Asana Office Hours” Chair
If you walk by my cubicle, you’ll see a specific empty chair stationed right next to me. I didn’t put a sign on it, but that is the unofficial “Asana Office Hours” chair.
Not a day goes by that I don’t answer a handful of questions, brainstorm a project setup, or troubleshoot rules with someone sitting right there. It’s become the go-to spot for Asana adoption support!
Sign #2: The Costume (The Asana Narwhal!)
For our first-ever Halloween costume contest, I didn’t just dress up; I went full Asana. I committed to the bit and dressed up as the Asana Narwhal, complete with a rainbow streamer to leap around with. The competition was steep, but I’m proud to say I represented the celebration creature well and pulled off the win.
It was such a hit that coworkers are already suggesting they join me next year as a Unicorn or a Yeti so we can complete the set.
Sign #3: The “Asana Doers” Group
We are a group of Asana enthusiasts from across my organization who came together to expand org-wide use, manage admin items, and troubleshoot pain points that get in the way of adoption. Co-leading this group has been a highlight of my work, and most of us have now completed the Workflow Specialist Certificate to ensure we are giving the best advice possible.
Okay, but did the Asana credentials actually help? (Spoilers: Yes.)
While the “Asana Queen” title is unofficial (though I’ve been called that more than once!), the impact of getting certified has been very real.
Investing in leveling up my Asana expertise wasn’t just about learning the tool, it was about:
- Confidence in consultation: My credentials allowed me to provide better, faster consultation to teams. When I suggest a workflow, I know it’s based on best practices.
- Career growth: While the certification didn’t cause my recent promotion, the initiative I took to master the tool and support the organization allowed me to demonstrate the kind of leadership that got me there.
- New frontiers: I recently took the AI Studio Foundations skill badge (highly recommend!) which jumpstarted my ability to use AI Studio.
If you are on the fence about getting certified, take this as your sign to do it. It changes how people view your expertise, and more importantly, how you view your own ability to drive change.








