On 12 Nov 2024, Asana hosted its second World of Innovation summit in London. The conference was at Magazine London, next to the O2. The venue was superb and the views of Canary Wharf breathtaking.
The conference was divided into two paths. User track and Executive track. The user track brought panels and keynote speakers to share case studies from using asana across teams. They highlighted how Asana helped improving productivity, transparency and clarity to their processes and projects. The executive track brought panels and keynote speakers to share research into organisational behaviours, the dimensions of collaboration, and the different types of non-financial taxes organisations pay.
There was a big big hall with demo booths and hands-on features from within the platform. The key focus was introducing Asana AI as a teammate to the Asana space highlighting its capability. But for this post, I just wanted to share my favourite takeaway which was presented by Rebecca Hinds.
The dimensions of collaboration
The session on the dimensions of collaboration was very insightful talking about the 5 different dimensions leaders should be aware of account for. It is part of a research that talks about the 4 taxes bankrupting organizations. When it comes to collaboration, organisations must be aware of collaboration equity, collaboration cross-functional, collaboration across physical space, collaboration cross-work, and collaboration with AI. Lots of insightful information that the research brought forward. My favourite was this:
When you introduce one additional person to a piece of work, the collaboration tax increases significantly. the image to the left was shared from the research that shows 5 people can collaborate across 10 lines, but add one person, and the collaboration lines increase 50%.
There were lots of other excellent takeaways. If there is a WIS near you, make sure you attend. The innovation lab’s work includes some brilliant research, which you can always refer to during your change plan.
And here are some of the fab people I met, some for the second time from the first WIS in London. So this is def starting to feel like an alumni reunion.
