Today, we’re excited to share an inspiring customer story!
Accor, the largest hospitality company in Europe and one of the largest worldwide, leverages Asana to transform its marketing workflow. By centralizing campaign management, the hospitality leader boosted efficiency 96%, halved meetings, and freed its marketers to focus on creativity and strategic impact.
So proud to have supported Accor from day one in building a fully integrated Global Marketing Calendar — connecting dozens of teams and hundreds of users around a shared workflow!
This project became one of the most impactful marketing use-cases I’ve seen on Asana.
A huge thanks to champions who made it a success!
Congratulations to Asana, iDO and Accor for the path you’ve come so far! It is a great success story. A 96% efficiency gain is huge! Can you share how this has been measured?
On the vote - Others:
Using an Asana project as an info board / knowledge hub - tasks here serve as reference, for example overview of external suppliers, how-to videos for certain aspects of work, interesting read (for self-learning), or also CI / branding assets & rules for the team to pick up etc. This is not only useful for new team members, but also as reference for activities that are only done from time-to-time (vs ongoing continuously).
Tasks on this board remain open and usually without assignee to avoid the “my tasks” being overly full.
