Hi there!
I am Pilar, Customer Success Manager at Asana
As CSMs at Asana, one of our goals is to understand how our customers are using the platform—not just to ensure they’re getting value from it, but also to help them feel proud of their success! We love when our customers can shine within their teams and organizations by showcasing how well they’re leveraging Asana
One way we support this is by co-creating Asana use cases with them, usually in the format of a slide deck they can share internally if they want. These decks typically highlight three key elements:
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The challenge they faced before using Asana
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The solution they implemented with Asana
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The results they achieved after implementing the solution, including quantifiable metrics if possible.
Before AI Studio, building these use cases was a very manual process. I used to collect input via a form in Asana (which saved me already a lot of time!), where customers would answer questions like: what are your team’s goals? how are you using Asana? what impact has Asana had on your day-to-day work?, etc.
From there, I would spend about an hour crafting the use case from scratch.
However, with the launch of AI Studio, I saw a chance to completely streamline this. Now, when a task submitted via the form is moved into a specific section, I’ve set up a rule in Asana that triggers AI Studio to automatically draft a first version of the use case. Behind the scenes, I give AI Studio clear instructions on how to structure the story and how to estimate time savings when applicable.
In just seconds, AI Studio generates a well-structured draft. I still review and fine-tune it of course , but now the whole process takes no more than 15 minutes. That’s a big win!
AI Studio has become an essential tool for me to quickly and effectively create customer-facing content—saving time while still delivering impact