I think Asana needs to rename the feature called Conversations.
I do not have conversations with entire departments. I have conversations with individuals. How can you fix this?
Provide a means to have a conversation with an individual or two or 3.
Rename and reframe the existing Conversations.
Perhaps Conversations is actually a Group chat container, in reality?
I think the semantics in Asana are what is holding this product back.
Be more fearless with your UI design. That’s my recommendation.
The design seems too safe and simple-minded; and definitely too slow to evolve!
Improve or perish, I say.