Automation engineer, started his career at A.T. Kearney and rapidly decided to create Saia do Lugar, one of the main content sources for Brazilian entrepreneurs. After that, spent 3 years as Operations Manager for Fundação Estudar, a NGO founded by Jorge Paulo Lemann, Marcel Telles and Beto Sicupira where had responsibilities in several projects regarding the use of technology as business model accelerator and also KPIs and process optimization initiatives.