CHRISTINE SMITH is the Assistant Director of Enrollment Management Communications at the University of Tennessee, Knoxville. Within that position, she is responsible for the planning, coordination, and execution of integrated marketing and communication plans while overseeing the design and content for: print, video, and electronic communications. She has an extensive marketing background with particular emphasis on graphic & web design and social media management. Christine holds a Master of Arts degree in Professional Communication and has spent the majority of her career in higher education. She has had several notable achievements including being selected as the recipient of the 2015 Innovative ETD Award by the NDLTD where she was honored at their international symposium held in New Delhi, India and most recently as AMA Knoxville’s 2018 Volunteer of the Year receiving the President’s Award at their 30th Annual Honors event.