I’m wondering if anyone has ever used asana to coordinate communication, social media and PR teams during a company crisis (say a crash at an amusement park, or a medium chemical spill) and can share some insights. Or if anyone can think of any benefits/potential problems with using asana for such an event.
I can see a lot of potential there, from having everyone in the same place, reducing the risk of communicative failure via email chains, having standardised crisis templates & checklists guiding staff through the process and helping with decision making, as well as internal transparency.
I’m thinking of setting up a templates for
- the immediate response checklist
- the repository of shared and official wordings and media files
- Coordination of press releases, social media postings,…
- Coordination of press events
- Status Updates from team leaders & technical crisis management crew, as well as Social Media Monitoring Reports
However, my client is not very adept in using digital tools like asana and I don’t want to overwhelm them – especially since I’ve been charged only with creating a process for social media communication during a crisis. Given the speed and complexity of social media crisis communication, I don’t want to rely on email and telephone.
Happy to hear your thoughts!