When you use an Asana field or create a User Field, you have name of the field and description.
Because at some point in time and the freedom that every person can create user fields, you end up with way too much user fields.
So in order to enable project and portfolio managers to use the correct user fields, you (at least I do) start giving them longer names.
When you then use these fields in e.g. a portfolio view, this becomes very long
Below is the print of how the portfolio was requested by our CIO
Below is how it looks like in Asana Portfolio