Guess when that client started working with me to help out with their Asana?
They already knew how to use Asana, you can see a small engagement. But they were not confident enough to introduce it to the whole organization, and our sessions helped them discover new ways of using the solution. Their first big workflow migrated onto Asana are the meetings. Having attendees collaborate on the agenda in advance, and screen-sharing the Asana task during the meeting is a real game changer!
Also don’t under estimate the importance of having someone from the outside. « The boss said » versus « An Asana expert said » is really not the same thing when it comes to team members.