I had a similar issue when I had temporarily downgraded our Asana account from premium to free. I reached out to Asana support and they didn’t seem to care. I understand Asana wanting to ensure customers understand that they are about to be downgraded and lose features, but honestly that banner just pushed me away. Asana used to use top banner notifications that could be removed via the X in the right corner of the top banner. I LOVED those! I liked that those banners in Asana created the perfect balance of keeping their customers informed while maintaining an interruption/distraction-free experience. That prior focus of theirs (they actually used to talk about their distraction-free approach) is clearly gone.
I downgraded temporarily after needing to decrease my business’s budget temporarily following a year of Cancer treatment that took me away from operating/growing my company full time. It was frustrating for me to have the daily reminder of how much my business had suffered due to Cancer with a giant orange banner saying (obviously only in my head) “hey the business you founded and grew from the ground up can’t even afford premium anymore because you got stage III Cancer while pregnant! How much does that suck?!”. Clearly my example is very melodramatic and unusual, but that doesn’t take away from its effects. I still remember it because I downgraded a lot of tools back then, and Asana was the ONLY one that did the obnoxious banner that couldn’t be removed for a prolonged period.