I absolutely love Asana and have been evangelizing it to everyone I come into contact within the tech and business space. As a project manager and consultant, I’ve driven a lot of people to Asana, but I think this is something I’m going to have to stop doing. The need for a solo premium account options is one of the few complaints I ever hear about Asana, but the absolute silence from the company regarding this matter is frustrating. I won’t mention names, but one of their biggest and most established competitors charges a $10 flat fee for the first 10 seats and a per seat fee for each one needed after that. That means I can get that solution for $10 as a single user with all features included. As a single user, that would cost me nearly $40 dollars here with Asana. Regardless of how much I love the software, that pricing doesn’t jive for me.
You have legions of users that would gladly upgrade to premium if only there was a reasonably priced solo premium option. The lack of this option is hard to comprehend from a business position, and the silence from the company is even harder to comprehend from a customer service / customer success position.
I love Asana, but if this matter won’t be treated seriously by the company than I will most likely have to redirect my future business for me and my clients to the competition. I would hate to have to do that, but by refusing to provide a reasonable sole premium option, I’m essentially being told that I’m not wanted as a customer. I hope that changes before I have to make a change.