I want to tell you the story of this post from end to start.
It involves ChatGPT, Asana, my team, and myself.
Five minutes ago, I had the idea to write it. Right now, I’m dictating everything to a specific GPT whose only job is to clean up what I say—remove redundancies and grammar mistakes without changing tone or structure. Just a cleanup. It also supposed to remove dashes but as you can it didn’t 
Once I get the cleaned-up text, I put it into an Asana task and move it into a project called Content Pillars. This is where we store everything we create across our five main themes: AI, productivity, leadership…
From there, the post takes two paths at the same time.
First path: our head of marketing reviews it a few days later to decide if it should stay as-is, be merged into another post, or become part of a bigger post.
Second path: I mark it as “draft validated” immediately. Our head of marketing trusts us to know what a good post is. From there, it gets added to another project called Content Factory, which is all about publishing.
At this point, I choose the channels. For this one, I’m picking only my LinkedIn and the Asana Forum. Later, our head of marketing might decide to repurpose it for YouTube, our newsletter, or any of our ~20 channels.
That choice creates a subtask which goes into our LinkedIn project under “ready to be scheduled.” Julie, our assistant, will pick it up in a few days, schedule it according to our LinkedIn schedule (twice a week I believe), and set a date. On that date, she’ll publish it on my behalf.
That’s the standard process. Exceptions happen—if something’s urgent or very personal, I’ll post directly. But otherwise, this ensures we keep a clean schedule, avoid overlaps, and make sure everything we create is consolidated and amplified across channels.
Pretty great isn’t it?!
Bastien, Asana Expert
i.DO (Asana Partner: Services & Licenses)