Hey Trask, very excited to hear about your foray into onboarding the department! I feel like I’m still in the middle of my efforts
Without knowing your specific use cases, I’ll give some generalized answers to your questions:
The department could all be on the same team, and your team (demand generation) has its own projects per campaign/as needed/etc. - within those projects (as a convention) you should begin to add things like ‘Milestone Tasks’.
These are tasks that mark specific points in a campaign or project, and would be maintained by whomever owns them (or the project). Then you can add all project milestones (from all projects) into an ‘Exec’ view project, that executives will have access to - and should check for their ‘30k ft view’.
This is a really round about way of doing check-ins for executives, a more common and elegant solution perhaps would just be - instead of adding the milestone tasks to the exec-project - to use status updates. You can add executives that care about the project to the project itself, and have it so they only receive status updates in their inbox (as opposed to conversations or task creation).
Then you can just suggest that they add the project to their dashboard in Asana. Then the project owner is responsible for updating the status every Friday, and executives get dashboard summary emails Monday morning (this is a fixed schedule in Asana and cannot be changed). Read about dashboards.
I’m not sure what the use case is like for this one. Do you mean like vertical management so like the Music vertical owner can see music-related campaigns, etc.? That’s just a case of making sure that they’re shared on the relevant campaign projects. If it’s an over-arching campaign that encompasses multiple verticals, I would just endeavor to try to have the projects be organized with either a section per vertical, a tag per vertical (to create searches for the vertical owners), or custom fields (to sort by them in the project itself).
That’s just scratching the surface, so let me know what you think and any other questions - happy to help!