The cost of Pro is too high for small businesses. For example, we have 8 part-time employees, 6 of which use asana, but it’s way too costly for us to go pro given some of our staff are only working one day a week. Even if they were full-time, small businesses that would otherwise be paying members will find the current cost well above what they can afford given all the other fixed costs. I would suggest that the sweet spot is closer to $5/month (similar to Gsuite) per person, or just have a flat rate for small businesses up to a certain number of seats.
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The cost of the Business plan is in direct relation to the benefits you get and the ongoing development. Business if feature rich for companies needing high-level of automation, tracking and reporting. I rather not sacrifice these features or new features. Although we all want cheaper, I don’t want a cheaper project.
If you don’t need all of these features, perhaps the Premium version is all you need.
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