Hello Asana community 
Nick Sonnenberg’s new book Come Up for Air is just out, and if you haven’t yet, we highly recommend getting your hands on it! It contains tons of productivity tips to help you and your team work smarter in 2023 
Below is a quick synopsis and a note from @Nick_Sonnenberg. We look forward to your questions and feedback in the comments below 
Synopsis
Through years of building a leading efficiency consulting business, Nick Sonnenberg has discovered the primary reason why so many teams are overwhelmed. It’s not because they don’t have enough time, managers expect too much of their employees, or there aren’t enough people. The problem is that everyone is drowning in unnecessary work and inefficiencies that prevent them from focusing on the work that drives results.
In Come Up for Air, you’ll discover the CPR® Business Efficiency Framework, a proven system for leaders, managers, and teams to maximize their performance and reduce overwhelm by using the right tools in the right way, at the right time. The end result? More output, less stress, happier employees, and the potential to gain an extra full day per week in productivity to use however you’d like.
A note from Nick:
Dear fellow Asana users and forum members,
I am so excited to finally share this with you all! I’ve spent nearly four years working on my new book, Come Up for Air, and it’s finally available to the public.
For those who are seeing my name for the first time, I’ve been an avid Asana user (and raving fan) for many years. My company, Leverage, is an operational efficiency consulting and training firm—and as Asana-certified partners, we’ve helped hundreds of companies implement and optimize Asana. In fact, you’ve probably seen members of my team active on these forums!
In Come Up for Air, I outline my CPR® Business Efficiency Framework, which stands for Communication, Planning, and Resources. The premise of the book is that team efficiency is all about alignment. And specifically, aligning on when and how to best use collaboration tools as a team. The “P” in CPR is all about work management tools, and Asana is mentioned frequently.
I wanted to reach out to this community for a few reasons. First, to thank you all for your support over the years. The Asana Forum has been a wealth of knowledge for my team and I—even some of the guidance in the book has been clarified with questions on this forum. I’m continually amazed by the sheer amount of knowledge contained here.
Second, is to thank everyone at Asana for creating such an amazing tool. I actually have a rule throughout the book where I say, “it’s not the tool, it’s how you use it.” What I mean is that specific software choices aren’t all that important. For example, Gmail and Outlook are both great email tools—it doesn’t matter which one you use, just that your team is aligned on when and how to use it in conjunction with other tools.
The only exception I’ve made to this rule is Asana! When it comes to work management tools, I truly believe Asana is as good as it gets, and I’ve specified that in the book. (I’m sure many of you will agree!)
And lastly, I wanted to share this book with all of you because I know you are the change-makers in the workplace. I truly think many of you will resonate with the information in this book. I’m envisioning Asana forum members reading it and thinking, “this is what I’ve been saying for years!”
My goal is for this book to help eliminate workplace burnout and save teams millions of hours and billions of dollars. But the only way that can happen is if we get the word out—and I’m looking to people like you to help me do that! I designed this book specifically to be read by entire teams, so everyone can get on the same page. My hope is that people like you can use it as a catalyst to transform your workplace. (Or your clients’ or friends’ workplaces!)
I’d be grateful for any support you can provide, whether that’s purchasing a copy yourself, sharing it with a friend, posting a shoutout on social media. And if you do purchase a copy, a quick Amazon review helps tremendously. The more we get the word out, the more people we can help come up for air.
Here are a few links that can help with that if you so choose:
- Check out this page which includes sample social posts, sample emails to send to your following, and social media graphics.
- Here is a video about the book that you can view and send to your network if you so choose.
- Bulk purchasing is available, with plenty of free bonuses for teams.
Thank you for your support, and I look forward to continuing the discussion in this forum! My team and I will be around to answer questions and discuss.
to use Asana for it.)