I think it would be great for Asana to start doing some more case studies on the different companies in different industries using Asana in totally different ways. There’s thousands of small, medium & large businesses using this awesome tool in lots of different ways.
I’m sure, like most, the use of Asana, as well as many other tools (SaaS) has done unbelievable things for my business, although we don’t use Asana exactly as intended due to the amount of jobs we process. For similat business to learn and collaborate would be really powerful, and see the different ways it can be customised & used.
It would be great to have people share their stories, and for Asana to understand it’s not just software developers using this service. I think could go a really long way in Asana getting to know their customer base better.