Hi Asana & AI enthusiasts 
This is Agents Playbook. Every week (or 2 weeks 
), I automate one real workflow with an AI Teammates and show you how to set it up.
Episode 2 | Your AI Ghostwriter
The problem to solve
Our marketing team publishes across a dozen channels: LinkedIn for five people, a blog in three languages, two monthly newsletters translated in 3 languages, and community forum posts (like this one!). Each one has its own format, tone, and rules.
Before our AI Teammate, every piece of content meant manual drafting in Google Docs, rewriting for different channels, translating, and lots of copy-paste between tools. The newsletter alone required pulling tips from five projects and assembling them into something coherent.
The bottleneck was never ideas (@Bastien_Siebman has 10 by day 
), it was about turning them into polished content fast enough to keep up with the publishing cadence.
What the AI Teammate delivers
We named ours Casper. You give it a topic, a channel, and an author, and it produces a first draft that matches the right tone, format, and structure.
AI generated image, as illustration
What Casper handles for us:
- Blog articles with SEO and GEO optimization. Direct-answer openings, structured headings, FAQ sections - designed to surface in both search engines and AI-powered answer engines.
- LinkedIn posts with author-specific voice. Bastien is personal and slightly provocative. Arthur leads with pain points and ROI. Julien writes short, declarative French. Each author gets content that sounds like them.
- LinkedIn-ready formatting. Unicode bold (because LinkedIn ignores Markdown) and invisible word joiners to prevent auto-linking on “i.DO.” Copy-paste ready.
- Newsletter assembly. Casper scans multiple projects to pull tips, find a main article, surface a support question, and draft each section as a separate subtask.
- Content organization. Moves spontaneous content into the right projects with correct custom fields so nothing falls through.
The team focuses on ideas, strategy, and final review. Casper handles the first 80%.
How to set it up
The actual profile page of Casper
Step 1: Define your content instructions in dedicated tasks
Create Asana tasks with your brand voice, formatting rules, and author tone profiles. We use three: a master behavioral prompt, a content-specific prompt, and a newsletter prompt. Link them from the AI Teammate’s behavior settings.
*The main Instructions stored in its “Behavior”
A part of the “Content Production Guidelines”, as example
A part of the “writing style instructions”, as example
Step 2: Invite the AI Teammate to your content projects
Add it as a project member everywhere it needs to read or write. Without access, it can’t see the tasks, descriptions, or custom fields it needs. Treat it like onboarding a new team member.
Step 3: Assign a task and let it draft
Assign a task to the AI Teammate with the channel, author, and topic. Casper drafts in the comments. You review, adjust, publish.
“Write a LinkedIn post for Arthur about how we use AI Teammates to automate content production. Focus on time saved and quality improvement. Follow Arthur’s tone of voice.”
[Bonus] AI Teammates for multi-language content 
We also use AI Teammates for translation, for example Mario for Italian translation. Mario has access to a glossary of the proper Asana Italian terms. Casper writes the English version, you review it, then assign a subtask to Mario; same for French languages. One source article cascades into three languages in just a few clicks.
What we learned
- Tone of voice is everything. Detailed author profiles (“personal, slightly unfiltered, ends with an open question”) made the single biggest difference. Generic prompts produce generic output.
- Keep instructions in tasks, not the guidance box. More space, easier updates.
- The AI Teammate gets better over time as it builds memory from your feedback.
- Kudos to our fantastic marketing team who built the AI Teammate (Prune, Jade)
FAQ
Does the AI Teammate replace the marketing team?
It replaces the blank page. The team still owns strategy, creative direction, and final review. Think of it as a junior writer who works 24/7 and remembers every brand guideline.
Can one AI Teammate handle multiple authors and channels?
That’s exactly how we use Casper. One AI Teammate, five author profiles, a dozen channels. The key is well-structured instructions.
Previous episode: Agents Playbook #1 - Meetings Prep, 1h Saved Every Week
Next week: Episode 3. Stay tuned.
I am Arthur, Asana Expert - Supporting companies with Asana and AI 