I have been a longtime supporter and advocate for Asana. I implemented it at the startups I worked at where I had responsibility for extensive projects.
I also use Asana personally. I would like to start using the Goals and Portfolio features, for my own personal management, which i understand requires the Business subscription. I don’t need any of the other features of Business, and the Business pricing is relatively pricey.
It’s a feature that will encourage more individuals to use Asana as a personal planning tool rather than just a commoditized tool they use at work. That might ultimately help with organically creating champions within Asana’s potential corporate clients.
Alternatively, consider add-on pricing so that someone can add Goals to the Premium subscription.