Ideas don’t always start as structured projects: there is often a brainstorming stage first. This may happen on/in (virtual) whiteboards and notebooks where ideas are hashed out before being organised into a project. Ideas also often require context from other teams/initiatives to inform their development.
Adding a Docs module would bridge the gap from having an idea to it being an actionable work item. Asana currently feels positioned as downstream tool that you swap into after ideation. There are many places in Asana where you’re encouraged to add or link to external content: why not just create that content in Asana?
This is also noteworthy from an AI standpoint. We’re currently exploring ideating in other tools and exporting content into Asana projects for AI task generation. It would be great if this could all be done in Asana. Having a company knowledge base in Asana could enhance Asana’s smart chat functionality as well.
In Asana, ideation can currently be done in Project Briefs or in Notes tabs. However, these have limited functionality:
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No structured knowledge management outside of individual projects
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No collaborative editing
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No version history
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No commenting/discussion functionality
Jira has Confluence; Wrike has integrated Klaxoon; Notion/Monday/ClickUp have docs as part of their WorkOS philosophies; Linear’s doc functionality is also strong. There’s definitely a place for solid ideation tools in project management apps.